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Welcome to The Cowgirl Diaries. An adventure in conquering a life that is #goals from the perfect side braid to the perfect side hustle, all while embracing the imperfect moments and messes along the way. 

The Cowgirl Diaries

The Cowgirl Diaries is a women’s western lifestyle platform with a focus on aspiration and action. Dedicated to connecting with women, both personally and professionally, to be inspired and encouraged to tenaciously pursue a life that makes you irrevocably confident by mastering it all – fashion, family, friends, home, career … ALL of it. A space committed to the belief that we can have it all, never settle and still love all the imperfect days (and ourselves!), along the way.

Your Hostess, Thea Larsen

You can find Thea wrangling cows, babies and boss lady ambitions on the ranch in the Sandhills of Nebraska. Where she is currently chasing her Happily Ever After with her husband Jesse, two tiny cowboys, Oliver (2 years) and Elliot (8 months), a rescue dog named Rooster, her “good” horse Teddy, a mess of colts that need a few wet saddle blankets, a milk cow named Mable and a whole bunch of black Angus cows, calves and bulls.

A bit of a wandering gypsy, having followed her career from her hometown in Northern Idaho through New Mexico and Colorado before landing in Nebraska, hosting The Cowgirl Diaries has been the answer to her extroverted heart’s desires while living the ultimate ranch wife life in the middle of nowhere.  She frequently travels to Wyoming, Colorado, Texas, and New Mexico to visit friends, indulge in meals she doesn’t have to cook herself and cheer her husband on at team ropings.

Thea’s professional career has included positions from event coordinator to CEO and she holds degrees in both Business and Journalism. She had over ten years of marketing, event and executive leadership experience prior to making the decision try her hand at working for herself offering marketing and brand strategy consulting as well as freelance writing and social media management in 2014.

The Cowgirl Diaries was founded in November of 2014 as a simple Instagram feed sharing fun fashion and home decor finds and evolved into a full-fledged lifestyle content space with tens of thousands of followers. However, her foray into the digital space, blogging, and social media have been going strong since she made her first Twitter bestie in 2008. At that point a love for turning online acquaintances into real life friendships took root and she’s been blissfully internetting ever since.

Through The Cowgirl Diaries, you are invited to follow along as Thea navigates life as a ranch wife, mama and boss lady. Determined to have it all, with a little help from her friends along the way (because she certainly doesn’t have it all figured out). She believes there is no reason to settle for less than having it all. And, no reason not to love every minute and mess while getting there.

Thea is a pro at curating and creating beautiful, relatable content that engages with audiences across Instagram, Facebook, Pinterest, Blogs and Newsletters. If you’d like to work with her, check out the aptly titled “Work With Me” Page. Or just shoot an email to